Sephora says it approaches its in-store services and digital tools as the hallmarks of creating a memorable and personalized shopping experience. Dedicated to bringing its clients the newest technology and innovation in beauty, the retailer will now offer the PERK Hydrating Facial, an exclusive skincare treatment in partnership with The HydraFacial Company.
 
“All of our services are developed to enhance, demystify or personalize our clients’ experience with beauty,” said Priya Venkatesh, vice president of merchandising for Sephora. “The Sephora PERK Hydrating Facial is our first in-store spa grade treatment, powered by our own talented consultants who celebrate beauty each day with our clients. By introducing our clients to the right products, based on their own unique skincare concerns and enhanced with a personalized service, we’re able to create an emotional connection, build their trust and celebrate the results with them in one comprehensive offering.”
 
The new Sephora PERK Hydrating Facial is a premium 2-in-1 facial service that utilizes PERK technology to exfoliate, hydrate and nourish skin for instant, glowing results. As part of the 30-minute in-store service, a specially trained Sephora advisor provides a skincare consultation, performs the facial service and discusses product recommendations including a personalized Digital Skincare Guide with product names and application tips, all of which is emailed to the client for easy future reference.
 
How the PERK Hydrating Facial works:
 
First, a certified Sephora consultant will measure your hydration levels using the Moisture Meter, an exclusive digital tool used to read moisture levels in skin and determine your specific skin type.
 
Then, they will remove all makeup, oil and debris from the skin using a cleanser personalized to the Moisture Meter reading.
 
Next begins the two-step PERK service.
Step One is a nourishing solution that exfoliates the skin, revealing a smoother, more even surface. The specialized cleansing tip acts as a vacuum to suction impurities from the skin. The patented roller-flex technology deeply cleans while prepping for the delivery of Step Two.
Step Two features a hydrating, soothing, and brightening serum that will moisturize your skin from the inside out. The PERK machine flushes the skin with nutrients, plumping up the volume.
The consultant customizes the way the PERK service is performed, targeting any and all areas of concern that you may express.
 
To complete the service, the consultant will apply an eye cream and a moisturizer to preserve and amplify the benefits of the PERK service. The entire service lasts 30 minutes.
This facial is complimentary with a $75 minimum product purchase and is available in over 100 stores across the country.
 
Clients can book their appointment online at Sephora.com, through the Sephora App or by calling the store directly, and walk-ins are always welcome.
 
In addition to the PERK Hydrating Facial, Sephora offers a number of elevated services in-store that offer clients guidance or personalized attention when it comes to application tips, skincare advice and makeovers.